JoongAng m&b and InStyle: Fast and Fashion Forward
Show: Digital Publishing
JoongAng m&b, publisher of Korean InStyle magazine, is one of the first Korean publishers to adopt Adobe Digital Publishing Suite. Its creative workflow is now 33% faster than when they worked with third party developers, and it allows their InDesign users greater control over the quality and branding of the magazine. In addition, advertising companies can preview ads through Adobe Content Viewer and receive immediate feedback on ad effectiveness upon publication.