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Stryker: Distribute apps internally (Short)
As companies look to reduce internal publishing costs, they’re turning to tablets to fit the bill. See how Stryker Orthopaedics is enabling their sales reps to interact with physicians through privately distributed, internal-only apps and how they made the migration from custom-developed apps to DPS.
What's New in Premiere Pro CC - NAB 2014
Show: Adobe at NAB 2014
Join Premiere Pro product manager Al Mooney for a sneak peek to see the new features coming soon to Premiere Pro. With Live Text templates, users can modify text in After Effects compositions without leaving Premiere Pro. Powerful new Masking and Tracking in Premiere Pro make it easy to add feathered masks that follow a subject through a shot. That makes it a breeze to add an effect to a moving object, or to blur out faces or logos for the duration of a shot. Both features include support for Dynamic Link so clips with Live Text templates or Masking and Tracking data can be opened in After Effects for additional fine-tuning or additional animation. With the new Master Clip effect feature, changes that are applied to a Master Clip ripple down to every part of that clip in a sequence—so there’s no need to copy and paste effects to each clip individually. The Premiere Pro update also offers a faster editing workflow with improved handling of large projects and accelerated sorting and searching in the Project panel, as well as enhanced graphics performance, with support for a wider range of GPUs, including GPU debayering for RED media.
FrameMaker 12: UI Improvements, icons, color & backgrounds
Show: FrameMaker 12 Features
See how FrameMaker 12 lets you customize the user interface to fit your device, desktop or laptop screen, with a wide choice of darkness, lightness, grey scale or color. You can swiftly choose icons that are more evident and readable to meet your needs.
Wolters Kluwer: Transformation of a global medical publisher (Short)
Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.
Roche Diagnostics uses Adobe Experience Manager to Improve Customer Experience
Learn how Roche Diagnostics in Switzerland used Adobe Experience Manager to improve the experience for patient and healthcare providers accessing information about its products online, and boosted productivity and communication within its organization.
Build.com Customer Success Video
Show: Adobe Marketing Cloud
Build.com is the largest, online only, retailer of home improvement products. Build.com leverages Adobe Analytics, Adobe Target, and Adobe Medio Optimizer Solutions. Analytics plays an important role in helping with the Build.com business. Adobe has helped to drive a significant amount of money to Build.com's bottom line.
Kai Weber: Don't Ask for a Mandate
In this STC/Adobe booth interview, Kai Weber shares the importance of "just doing it." Don't wait for management to be convinced that you can move forward on a project: create a convincing prototype you can share which makes your improvements obviously essential. "People don't want to go to help in one system, and the online training in another system." Find out how Kai convinced his stakeholders to go with integrated training.
Rakuten Customer Success Video
Show: Adobe Marketing Cloud
Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.
Ad of the Week - Home Depot in Martha Stewart
DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to use interactive advertising in Martha Stewart iPad magazine. Home Depot uses Digital Publishing Suite so that the advertisement fits in with the editorial of helpful tips and tricks.