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"IAB"

Marketing Minutes with Alain Heureux, IAB Europe
Marketing Minutes with Alain Heureux, IAB Europe
In this edition of Marketing Minutes, we talk to Alain Heureux about the IAB Mediascope Europe research report and the need for marketers to become more digital-centric.
  • Marketing Cloud
  • Product Version: CC
  • Views: 831
  • Added: Jul 19, 2013
  • Runtime: 00:01:44
  • Tags: Alain Heureux, IAB, Marketing Minutes, digital-centric
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 216
  • Added: Oct 13, 2012
  • Runtime: 00:07:05
  • Tags: 614 Group, IAB, Patrick Dolan, Rob Rasko, advertising week, cmo, cmo.com. chief marketer, digital advertising, steven cook
Advertising Week Interview: IAB's Peter Minnium & David Doty
Advertising Week Interview: IAB's Peter Minnium & David Doty
CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 131
  • Added: Oct 13, 2012
  • Runtime: 00:11:36
  • Tags: David Doty, IAB, Patrick Dolan, ad, advertising week, cmo, cmo.com. chief marketer, digital advertising, steven cook
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