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"IAB"

Marketing Minutes with Alain Heureux, IAB Europe
Marketing Minutes with Alain Heureux, IAB Europe
In this edition of Marketing Minutes, we talk to Alain Heureux about the IAB Mediascope Europe research report and the need for marketers to become more digital-centric.
  • Marketing Cloud
  • Product Version: CC
  • Views: 796
  • Added: Jul 19, 2013
  • Runtime: 00:01:44
  • Tags: Alain Heureux, IAB, Marketing Minutes, digital-centric
Getting Started with HTML5 Advertising
Getting Started with HTML5 Advertising
Join HTML5 industry experts John Percival, senior creative technologist at PointRoll and author of "HTML5 Advertising," and Cory Hudson, creative director at AOL and the IAB chair for HTML5, to learn more about the strategy for building rich media advertising with HTML5, and hear insights on the actual implementation. During this hour, Percival and Hudson will: • Explain why it's important to take notice of this growing industry while reviewing statistics and previous campaigns• Dig into the specifics of building rich media ads for desktop, mobile, and tablet• Cover industry specs (from the IAB) and the fragmented marketplace • Dive into code, optimization, and testing across screens• Share some personal experiences in developing for all devices
  • Views: 967
  • Added: Jun 11, 2013
  • Runtime: 01:00:56
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 140
  • Added: Oct 13, 2012
  • Runtime: 00:07:05
  • Tags: 614 Group, IAB, Patrick Dolan, Rob Rasko, advertising week, cmo, cmo.com. chief marketer, digital advertising, steven cook
Advertising Week Interview: IAB's Peter Minnium & David Doty
Advertising Week Interview: IAB's Peter Minnium & David Doty
CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 101
  • Added: Oct 13, 2012
  • Runtime: 00:11:36
  • Tags: David Doty, IAB, Patrick Dolan, ad, advertising week, cmo, cmo.com. chief marketer, digital advertising, steven cook
PointRoll in Your Pocket: The How and Why of Mobile Advertising with Flash Player 10.1
PointRoll in Your Pocket: The How and Why of Mobile Advertising with Flash Player 10.1
"Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They'll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They'll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications. "
  • Views: 226
  • Added: Oct 25, 2010
  • Runtime: 00:57:59
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