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"Hotels.com"

What Lies ahead for Social Advertising Themes and Trends
What Lies ahead for Social Advertising Themes and Trends
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves. Presenters: Twitter: Bruce Daisley, Director Hotels.com: Bastiaan Ellen, Director, Social Media Marketing
  • Views: 167
  • Added: Jul 22, 2013
  • Runtime: 00:04:41
  • Tags: adobe, summit, 2013, london
Hotels.com optimizes Facebook advertising spend using Adobe Media Optimizer for Social
Hotels.com optimizes Facebook advertising spend using Adobe Media Optimizer for Social
Learn how Hotels.com, a leading provider of hotel accommodations worldwide, is using Adobe Media Optimizer for Social to improve engagement with its customers through Facebook, optimizing social advertising spend.
  • Views: 1,601
  • Added: Jun 21, 2013
  • Runtime: 00:03:00
  • Tags: AdLens for Social; Social Advertising, Hotels.com, Marketing Cloud; Adobe Media Optimizer; Adobe Media Optimizer for Social
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