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"Hearst"

Hearst: The marriage of editorial and marketing (Short)
Hearst: The marriage of editorial and marketing (Short)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,222
  • Added: Jun 27, 2013
  • Runtime: 00:05:07
  • Tags: DPS, Esquire, Esquire Weekly, Hearst, Mark Mikin, Sharon Bailey Romano, digital publishing suite
App of the Week - Esquire Weekly
App of the Week - Esquire Weekly
At the Adobe Digital Publishing Summit in May 2013, Hearst announced the impending launch of Esquire Weekly, available only to digital subscribers. This special perk provides a la carte content for readers and drives digital subscriptions. The magazine is organized in one article per section, making the content easily digestible.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,216
  • Added: Jun 25, 2013
  • Runtime: 00:02:56
  • Tags: iPad , DPS, Digital Publishing Suite, Esquire, Esquire Weekly, Hearst, Teresa Demel, app of the week
Hearst: The marriage of editorial and marketing (Long)
Hearst: The marriage of editorial and marketing (Long)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 227
  • Runtime: 00:32:50
  • Tags: DPS, Digital Publishing Suite, Esquire, Hearst, InDesign, Mark Mikin, Sharon Bailey Romano, in-app marketing tools, interactive content, summit 2013
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