SAP Adobe Marketing Cloud Video
Show: Adobe Marketing Cloud
SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.