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"funnel"

Express Inc.: Accelerate the purchase funnel (Long)
Express Inc.: Accelerate the purchase funnel (Long)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 53
  • Added: Jun 02, 2014
  • Runtime: 00:15:06
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Express Inc.: Accelerate the purchase funnel (Short)
Express Inc.: Accelerate the purchase funnel (Short)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 33
  • Added: Jun 02, 2014
  • Runtime: 00:02:33
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Best Practices for Driving Readership with DPS, Part 1
Best Practices for Driving Readership with DPS, Part 1
Learn how to increase digital magazine readership through awareness generation and improved reader experience. Publishers should adopt a lifecycle approach to reader engagement for digital content. This video introduces ideas on these topics. Presented by David Schmidt
  • Digital Publishing Suite
  • Views: 1,151
  • Added: Nov 18, 2013
  • Runtime: 00:05:17
  • Tags: SiteCatalyst, marketing, Adobe DPS, Digital Publishing, collect data, engagement, funnel
Best Practices for Driving Readership with DPS, Part 2
Best Practices for Driving Readership with DPS, Part 2
This video highlights ways for publishers to collect reader information to maintain relationships with their readers and ways to target messages to readers. Marketing strategies are introduced which combine DPS features to increase readership. Presented by David Schmidt
  • Digital Publishing Suite
  • Views: 532
  • Added: Nov 18, 2013
  • Runtime: 00:05:14
  • Tags: SiteCatalyst, marketing, Adobe DPS, Digital Publishing, collect data, engagement, funnel
Ad of the Week - Lexus in Motor Trend
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,693
  • Added: Jun 24, 2013
  • Runtime: 00:02:58
  • Tags: iPad , Advertising, DPS, Digital Publishing Suite, Enform App Suite, Lexus, Motor Trend, car, rich media ads, tablet
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