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Danske Bank Customer Success Video
Show: Adobe Marketing Cloud
When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.
Add to Cart: Google PLA Optimization and Best Practices using AMO
Show: Adobe Summit 2013
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance. Presenters: Victor Helpap, shop-apotheke
10 Tips for Creating Optimized Personalized Experiences
Show: Adobe Summit 2013
Consumers are often overwhelmed with irrelevant content and frustrated when they cannot easily find what they want or need. Digital marketers find it challenging to engage a diverse array of visitors on a personal level and present a tailored, functional path through their web or mobile site to successful conversion. They must quickly identify and deliver the most relevant, engaging experience at each critical point of interaction throughout a customer's journey. We know, we know—easier said than done. But by the end of this session, you will have 10 tips and tricks to make personalization easier and more effective.
FrameMaker and Word: Anchored Frames, 3D graphics with links, globally update positioning
Many of us have been frustrated by how "slippery" the positioning of anchored frames can be in Word. FrameMaker 11 provides considerably more control. This video starts out with a bang, showing how you can easily generate a table of parts, views or animations (with auto-hypertext links) to a 3D graphics. The published PDF output provides an attractive, guided user experience. Discover how FrameMaker 11's new Object Styles allow you to name, then globally update the appearance or positioning of both anchored frames and graphic objects. Hotspots also allow you to create a link between a zone of a graphic and related text.
Poor Customer Experience Hurts the Bottom Line for Financial Services Companies
Show: Financial Services
Compared to other industries, the frustration is higher, and the consequences greater.