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23 results found on

"for social"

Social sharing - the new currency for the social web
Social sharing - the new currency for the social web
The social web is changing the way we think about publishing, advertising and even human psychology. Will Hayward, will share why social sharing matters more than ever and how the convergence of social and mobile has given rise to a new media model.
  • Views: 25
  • Added: May 20, 2014
  • Runtime: 00:20:23
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia uses Adobe Media Optimizer for Search, Display, and Social to boost online ad spending returns—and triples growth in revenues from SEM.
  • Views: 320
  • Added: Aug 15, 2013
  • Runtime: 00:03:25
  • Tags: AdLens, AdLens for Display, AdLens for Search, AdLens for Social, Adobe Media Optimizer, Lenovo, Lenovo Australia, Marketing Cloud
What Lies ahead for Social Advertising Themes and Trends
What Lies ahead for Social Advertising Themes and Trends
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves. Presenters: Twitter: Bruce Daisley, Director Hotels.com: Bastiaan Ellen, Director, Social Media Marketing
  • Views: 164
  • Added: Jul 22, 2013
  • Runtime: 00:04:41
  • Tags: adobe, summit, 2013, london
Beyond the Like: Social's role in a Multichannel Advertising Environment
Beyond the Like: Social's role in a Multichannel Advertising Environment
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media
  • Views: 104
  • Added: Jul 22, 2013
  • Runtime: 00:06:54
  • Tags: adobe, summit, 2013, london
Hotels.com optimizes Facebook advertising spend using Adobe Media Optimizer for Social
Hotels.com optimizes Facebook advertising spend using Adobe Media Optimizer for Social
Learn how Hotels.com, a leading provider of hotel accommodations worldwide, is using Adobe Media Optimizer for Social to improve engagement with its customers through Facebook, optimizing social advertising spend.
  • Views: 1,565
  • Added: Jun 21, 2013
  • Runtime: 00:03:00
  • Tags: AdLens for Social; Social Advertising, Hotels.com, Marketing Cloud; Adobe Media Optimizer; Adobe Media Optimizer for Social
Admosis Customer Success Video for Social Advertisers using Adobe Media Optimizer for Social
Admosis Customer Success Video for Social Advertisers using Adobe Media Optimizer for Social
Admosis Media uses real-time, comprehensive feedback from Adobe Social and Adobe Media Optimizer for social advertising solutions within Adobe Marketing Cloud to improve its clients’ social marketing performance. One client increased social ad impressions 4,000%. For another client, Admosis cut the cost to acquire new fans by 400% and boosted daily wall post activity by 3,000%. Learn how else Admosis uses Adobe solutions to optimize social ad spending by watching this video.
  • Marketing Cloud
  • Product Version: CC
  • Views: 321
  • Added: Jun 13, 2013
  • Runtime: 00:02:22
  • Tags: Adobe Media, Advertisers; Adobe AdLens for Social; Adobe Social; Admosis, Marketing Cloud, Optimizer, for Social; Social
App of the Week - Social Sharing on Backpacker
App of the Week - Social Sharing on Backpacker
Backpacker is the first US magazine to use Digital Publishing Suite for social sharing. This video walks readers through the life cycle of an article being shared through email and twitter, showing both web view and iPad view.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,381
  • Added: Jun 13, 2012
  • Runtime: 00:06:09
  • Tags: DPS, Digital Publishing Suite, Email, Facebook, InDesign, Twitter, Backpacker, Colin Fleming, Social sharing, web viewer
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