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Buffalo Bills: Tapping into a greater fan experience
See how Buffalo Bills, the American football team, created an essential game day app with Digital Publishing Suite. The Buffalo Bills Touch app engages fans with the team brand and delivers a high-impact fan experience through video, social media and more. View how the app extends immersive multimedia content to fans far-and-wide, as well as how it drives results for the team.
App of the Week: Sooners Gameday Program
The Oklahoma Sooner football team converted its print Gameday program to an iPad and iPhone app using Adobe Digital Publishing Suite. The app heightens the reading experience through video and audio recordings of past games and extended stats and information on each player. The Sooners are leaders in re-imagining a print product on an interactive mobile device.
App of the Week - Dick's Sporting Goods
Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience.
She Got Game
Show: Adobe Youth Voices
A group project which was created with the idea of "gender identity" in mind. A classic spin on the old idea of "girls can do anything boys can do," this project show that not only can girls play football, but in some cases, they can play it even better than a boy can! The style of black & white video along with ragtime music, and title cards is meant to evoke the early silent film era.