DPS Summit APAC - Fairfax: Building a Better Content Factory
Fairfax is making massive process and cultural changes to its traditional publishing workflow. Learn how they plan to use Adobe Experience Manager to change how they create content. The move from a single story model – content created and produced for the web but to an approximate shape for print hole. Hear how they plan to reduce duplication, from story planning through to publishing on all platforms, to create more and better original content and integrate analytics throughout the authoring experience.