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"Essentials"

Adobe: Adobe's vision for app publishing and marketing (Long)
Adobe: Adobe's vision for app publishing and marketing (Long)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 419
  • Added: Jun 02, 2014
  • Runtime: 00:25:45
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Adobe: Adobe's vision for app publishing and marketing (Short)
Adobe: Adobe's vision for app publishing and marketing (Short)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 175
  • Added: Jun 02, 2014
  • Runtime: 00:01:40
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Data storytelling: Turning insights into action
Data storytelling: Turning insights into action
This session is for analysts, data-driven marketers, and business executives. You need to be able to effectively communicate your findings to key stakeholders and so it's essential that you tap into the art of storytelling because stories motivate people.
  • Views: 228
  • Added: May 21, 2014
  • Runtime: 00:45:56
Buffalo Bills: Tapping into a greater fan experience
Buffalo Bills: Tapping into a greater fan experience
See how Buffalo Bills, the American football team, created an essential game day app with Digital Publishing Suite. The Buffalo Bills Touch app engages fans with the team brand and delivers a high-impact fan experience through video, social media and more. View how the app extends immersive multimedia content to fans far-and-wide, as well as how it drives results for the team.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 3,889
  • Added: Jan 31, 2014
  • Runtime: 00:02:51
  • Tags: Buffalo Bills, DPS, Digital Publishing Suite, InDesign, football, gameday app, mobile apps, mobile marketing, program guide, tablet apps
Vikram Verma: Responsive Design with Server-Side Components
Vikram Verma: Responsive Design with Server-Side Components
Adobe Product Manager, Vikram Verma, discusses why responsive design by itself is not the "holy grail" to solve all of tech comm industry problems. Vikram observes that more information is consumed by mobile phones, and desktop consumption is decreasing. The attention span of mobile users is half that of desktop users. It is essential to cater to mobile users. Responsive design with server-side components can allow you to create categories for output devices (e.g. tables, mobile, desktop) and optimize content to create separate responsive design websites. Once you have that, you integrate them all with server-side components like JavaScript which will direct the user to the appropriate version of the website to consume content appropriately.
  • Technical Communication Suite
  • Views: 127
  • Added: Nov 03, 2013
  • Runtime: 00:01:31
Kai Weber: Don't Ask for a Mandate
Kai Weber: Don't Ask for a Mandate
In this STC/Adobe booth interview, Kai Weber shares the importance of "just doing it." Don't wait for management to be convinced that you can move forward on a project: create a convincing prototype you can share which makes your improvements obviously essential. "People don't want to go to help in one system, and the online training in another system." Find out how Kai convinced his stakeholders to go with integrated training.
  • Technical Communication Suite
  • Views: 71
  • Added: Jul 13, 2013
  • Runtime: 00:01:17
  • Tags: prototyping, Adobe, STC, budgeting, buy-in, pilot projects, tech comm, technical communication, technical writing
FrameMaker for Word: Catalogs and Designers [in depth]
FrameMaker for Word: Catalogs and Designers [in depth]
Adobe Certified Expert and Trainer Barb Binder gives a solid 8 minute overview on how catalogs and designer menus are used in FrameMaker 11. Unlike Word, FrameMaker supports separate catalogs for paragraphs, character styles, table styles as well as graphic object styles. In this simple step-by-step session, Barb Binder covers the essentials on these powerful tools.
  • FrameMaker
  • Technical Communication Suite
  • Views: 184
  • Added: Jul 08, 2013
  • Runtime: 00:08:51
  • Tags: FrameMaker, UI , Word, formatting, catalogs, character designer, graphic object designer, paragraph designer, styles, table designer
What's New in Adobe After Effects
What's New in Adobe After Effects
Find out what makes Adobe After Effects Next an essential upgrade for animators, compositors and designers. Jason Levine of Adobe and Mathias Omotola of Maxon show the new Live 3D Pipeline between Cinema 4D and After Effects. Other exciting features are the new Refine Edge that makes rotoscoping easier and the more flexible Warp Stabilizer VFX.
  • After Effects
  • Product Version: CC
  • Views: 8,724
  • Runtime: 00:24:33
  • Tags: Jason Levine, Rotoscoping, after effects, refine edge, 3D Pipeline, Cinema 4D, Matthias Omotola, Maxon, Warp Stabilizer VFX
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