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Overview of Search Engine Marketing
Overview of Search Engine Marketing
Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.
  • SearchCenter
  • Views: 647
  • Runtime: 00:04:59
  • Tags: digital marketing, getting started, SearchCenter
Understand the SearchCenter metrics timeline
Understand the SearchCenter metrics timeline
Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.
  • SearchCenter
  • Views: 1,428
  • Runtime: 00:06:05
  • Tags: digital marketing, getting started, SearchCenter
Insert images and alternate text
Insert images and alternate text
This lesson shows how to insert an image in a web page and flow text around it using a CSS class. For images that are an important part of the page content, you should also add alternate text for the benefit of screen readers for the blind, and for search engines. From Adobe Dreamweaver CC Learn by Video by David Powers.
  • Dreamweaver
  • Product Version: CC
  • Views: 233
  • Added: Apr 17, 2014
  • Runtime: 00:05:27
Crafting the perfect look: SpeedGrade and Silbersalz
Crafting the perfect look: SpeedGrade and Silbersalz
In this beautiful video, senior colorist Thomas Bergman explains why his company Silbersalz uses SpeedGrade and the Creative Cloud video tools. He describes their creative process and shows how SpeedGrade transforms imagery to create stunning visuals and give content emotional impact.
  • After Effects
  • Premiere Pro
  • Audition
  • SpeedGrade
  • Product Version: CC
  • Views: 4,347
  • Added: Mar 18, 2014
  • Runtime: 00:03:04
  • Tags: filmmaking, video production, Lumetri Deep Color Engine, Lumetri integration, color correction, color grading, colorist, look design, production tools, storytelling
Control the appearance of type with Edge web fonts
Control the appearance of type with Edge web fonts
Did you know that there are hundreds of custom webfonts integrated into Muse? There are many advantages to using webfonts, such as allowing users to copy and paste the text, making text accessible to search engines, etc. Learn how to leverage this wide variety of custom webfonts without leaving Muse. Taken from Train Simple's Adobe Muse CC course.
  • Muse
  • Product Version: CC
  • Views: 2,249
  • Added: Jan 18, 2014
  • Runtime: 00:03:17
  • Tags: CC, Edge web fonts, Muse, Train Simple
Add alternative text and tooltips to your images to improve SEO
Add alternative text and tooltips to your images to improve SEO
Adding alternative text and a tooltip to images has several benefits. A tooltip is a usability aid, while alternative text will appear if the image cannot be displayed, and is an accessability tool for visually-impaired visitors to your site. Finally, adding this important information to your images is essential for good Search Engine Optimization. Taken from Train Simple's Adobe Muse CC course.
  • Muse
  • Product Version: CC
  • Views: 968
  • Added: Jan 18, 2014
  • Runtime: 00:01:34
  • Tags: images, Alt Text, CC, Muse, Train Simple, titles
The sitemap.xml file explained
The sitemap.xml file explained
The sitemap.xml file allows the search engine to index your site's content. As such, it is an important file to have on your hosting server. Learn how Muse can create this file for you. Taken from Train Simple's Adobe Muse CC course.
  • Muse
  • Product Version: CC
  • Views: 1,008
  • Added: Jan 18, 2014
  • Runtime: 00:02:05
  • Tags: CC, Muse, Train Simple, review Sitemap.xml file
Adobe & NVIDIA at IBC 2013
Adobe & NVIDIA at IBC 2013
Join Adobe’s Dave Helmly, Sr. Manager, Solutions Consulting Pro Video/Audio and NVIDIA’s Greg Estes, GM of Media and Entertainment Industry live from IBC 2013 to hear about exciting new professional video solutions, from powerful Premiere Pro and After Effects tools on the workstation to the innovative Adobe Anywhere networked video collaboration platform, driven by NVIDIA Tesla. Dave and Greg share details of new GPU-accelerated features in Premiere Pro CC, such as high-res debayering with the new Mercury Debayering Engine, and powerful professional-grade NVIDIA GPUs, like the new NVIDIA Quadro K6000 and Quadro K5100M.
  • After Effects
  • Premiere Pro
  • Anywhere
  • Creative Cloud
  • Product Version: CC
  • Views: 2,265
  • Added: Oct 04, 2013
  • Runtime: 00:07:19
  • Tags: After Effects CC, Anywhere CC, Dave Helmly, GPU, Greg Estes, K5100M, K6000, Mercury Debayering Engine, NVIDIA, Premiere Pro CC
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