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"Enform App Suite"

Ad of the Week - Lexus in Motor Trend
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,579
  • Added: Jun 24, 2013
  • Runtime: 00:02:58
  • Tags: iPad , Advertising, DPS, Digital Publishing Suite, Enform App Suite, Lexus, Motor Trend, car, rich media ads, tablet
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