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IG Group capitalizes on on new markets with Adobe Marketing Cloud
Show: Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
Public-Facing Apps: June 2014 Update
Public-facing DPS apps will benefit from a number of new features and techniqes released in the June 2014 DPS Update ranging from content promotion to scheduled publishing. Subscription apps on iPad will have a new, prominent display of the most recent folio to encourage purchase, subscription, and download. Publishers can use text notifications on iOS devices to take readers directly into content. And now the workflow from publish, through background download, and text notifications can be scheduled.
Demonstration of Forms Manager
This video demonstrates how to upload, download, activate and manage forms.
Information Screen & Scheduled Text Notifications
Increase engagement with your app by displaying an Information Screen at any point when customers are consuming content. Information Screen functionality displays content at any time during the app experience to encourage readers to create an account, download a companion app, access help content or view other customized offers via Web view. Display HTML content consistent with your app’s look-and-feel that prompts a user to take action, and include this HTML content within the Information Screen. And streamline the process of sending text notifications to keep consumers on iOS engaged with your app and brand. Use new scheduling capabilities to set up notifications in advance, and push them out on a specific date for maximum impact on your audience. Additionally, gain additional insight into how you’re engaging customers with notifications through new functionality allowing review of sent notifications.
Lightroom 4 - Importing and Organizing Your Images
Discover the most efficient method for downloading your images to disk, importing to Lightroom and organizing them. Quickly import and manage your photo collection in a library that makes organizing, finding and editing your photos easy.
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
Streaming Audio & Video Overlays
Want to reduce folio download size and time? One way is to use streaming audio and video assets. New options in the Folio Overlays panel support streaming in the January 2014 update to Adobe Digital Publishing. This video covers some changes to the Folio Overlays panel and scenarios for using video and audio content.
DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student
Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.