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Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,510
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Travix use Adobe Target to generate 10%+ Conversion rates
Travix use Adobe Target to generate 10%+ Conversion rates
Learn how Travix easily set up variables filters and tests over multiple domains across the globe. Using Adobe Analytics and Adobe Target that helps them get improved conversion rates over 10%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 3,000
  • Added: Jul 17, 2014
  • Runtime: 00:02:08
  • Tags: Adobe Experience Management, Adobe Target, Commerce, Customer journey, The Netehrlands, Travel
Developments in Tag Management
Developments in Tag Management
Jamie Brighton discussed the benefits of good tag management to users with large web domains and mobile sites at DMexco 2013.
  • Marketing Cloud
  • Product Version: CC
  • Views: 211
  • Added: Sep 24, 2013
  • Runtime: 00:01:39
  • Tags: Adobe Marketing Cloud, Cologne, DMexco, DTM, Digital Marketing, Germany, Jamie Brighton, Marketing Tag Management, Satellite
Introducing RPC
Introducing RPC
In this episode of the training series, you learn about the remote procedure call (RPC) components, the data packet sizes they return, and the crossdomain.xml file that is required to access services in different domains.
  • Flex SDK
  • Flash Builder
  • Product Version: CC
  • Views: 26,775
  • Added: May 03, 2011
  • Runtime: 00:06:50
  • Tags: RPC, cross-domain, flash builder, flex
Cross-domain Policy Files
Cross-domain Policy Files
Peleus Uhley discusses secure ActionScript coding for cross-domain policy files, and how they determine the way data is shared among websites across different domains.
  • Flash Professional
  • Product Version: CC
  • Views: 2,142
  • Added: Oct 12, 2010
  • Runtime: 00:10:21
  • Tags: Flash, Platform, actionscript, code, coding, cross-domain, policy files, security, shared data, Peleus Uhley
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