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"Directors"

Express Inc.: Accelerate the purchase funnel (Long)
Express Inc.: Accelerate the purchase funnel (Long)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 73
  • Added: Jun 02, 2014
  • Runtime: 00:15:06
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Express Inc.: Accelerate the purchase funnel (Short)
Express Inc.: Accelerate the purchase funnel (Short)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 60
  • Added: Jun 02, 2014
  • Runtime: 00:02:33
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Pacific Life Insurance Company: Leading with sales enablement (Long)
Pacific Life Insurance Company: Leading with sales enablement (Long)
Apps are accelerating the sales process, and encouraging customer engagement in the process. Tiffany Gregath, Director of Graphic Design & Media shares how Pacific Life is using its internally distributed apps to accelerate the sales process, mobilize its sales teams, and bring products and services to life on mobile.
  • Digital Publishing Suite
  • Views: 524
  • Added: Jun 02, 2014
  • Runtime: 00:19:49
  • Tags: financial services, mobile, mobile app, DPS, Digital Publishing Suite, Pacific Life Insurance Company, Tiffany Gregath, app, content publishing, insurance
Pacific Life Insurance Company: Leading with sales enablement (Short)
Pacific Life Insurance Company: Leading with sales enablement (Short)
Apps are accelerating the sales process, and encouraging customer engagement in the process. Tiffany Gregath, Director of Graphic Design & Media shares how Pacific Life is using its internally distributed apps to accelerate the sales process, mobilize its sales teams, and bring products and services to life on mobile.
  • Digital Publishing Suite
  • Views: 403
  • Added: Jun 02, 2014
  • Runtime: 00:04:00
  • Tags: financial services, mobile, mobile app, DPS, Digital Publishing Suite, Pacific Life Insurance Company, Tiffany Gregath, app, content publishing, insurance
University of Alabama: Expanding opportunities in education (Long)
University of Alabama: Expanding opportunities in education (Long)
Educational institutions are rallying around mobile in a variety of areas – including in admissions, athletics, advancement, academics, and fundraising. Milton Overton, Senior Associate Athletics Director, shows how the University of Alabama has expanded mobile engagement from a game day app to engaging users across the university community.
  • Digital Publishing Suite
  • Views: 202
  • Added: Jun 02, 2014
  • Runtime: 00:27:46
  • Tags: apps, mobile, Athletics, DPS, Digital Publishing Suite, Education, Fundraising, Milton Overton, University of Alabama, content publishing
University of Alabama: Expanding opportunities in education (Short)
University of Alabama: Expanding opportunities in education (Short)
Educational institutions are rallying around mobile in a variety of areas – including in admissions, athletics, advancement, academics, and fundraising. Milton Overton, Senior Associate Athletics Director, shows how the University of Alabama has expanded mobile engagement from a game day app to engaging users across the university community.
  • Digital Publishing Suite
  • Views: 93
  • Added: Jun 02, 2014
  • Runtime: 00:02:07
  • Tags: apps, mobile, Athletics, DPS, Digital Publishing Suite, Education, Fundraising, Milton Overton, University of Alabama, content publishing
Creative Cloud & Adobe Anywhere for Video and the Making of
Creative Cloud & Adobe Anywhere for Video and the Making of "Savageland"
Clay Glendenning of G-Men Media and David Whelan of Massive Film Company, Director of Savageland describe their use of Adobe Anywhere and Adobe Creative Cloud enabled them to shoot and edit a film on their own terms not bound by geographical locations or technology.
  • After Effects
  • Premiere Pro
  • Prelude
  • Creative Cloud
  • SpeedGrade
  • Anywhere
  • Product Version: CC
  • Views: 2,553
  • Added: Apr 18, 2014
  • Runtime: 00:23:05
  • Tags: Adobe After Effects CC, Adobe Anywhere, Adobe Creative Cloud, Adobe Prelude CC, Adobe Premiere Pro CC, Adobe SpeedGrade CC, G-Men Media, Savag
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,569
  • Added: Apr 18, 2014
  • Runtime: 00:25:36
  • Tags: Omniture, analytics, device, digital magazines, iPad , Adobe Analytics, Digital Publishing, Digital Publishing Suite, InDesign, Time
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