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"Digital Marketing"

The Power of the Digital Self
The Power of the Digital Self
Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring life to the personalized digital experience.
  • Views: 8,919
  • Runtime: 02:05:26
  • Tags: adobe, digital, marketing, Brad Rencher, The Power of the digital self
Log in to SiteCatalyst
Log in to SiteCatalyst
Learn how to log in to SiteCatalyst and the Adobe Online Marketing Suite. All you need is your company name, your username, and your password.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 2,372
  • Runtime: 00:02:50
  • Tags: digital marketing, getting started, Scene7
Explore the SiteCatalyst interface, Part 1
Explore the SiteCatalyst interface, Part 1
Take a tour of the Adobe Online Marketing Suite interface. Learn how to access the invididual products that make up the suite. In particular, see how to access the various SiteCatalyst tools. Use the Favorites menu for easy access to the SiteCatalyst tools that you use most often.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 4,345
  • Runtime: 00:04:16
  • Tags: digital marketing, getting started, Scene7
Explore the SiteCatalyst interface, Part 2
Explore the SiteCatalyst interface, Part 2
Take a closer look at the SiteCatalyst interface. Use the pop-up menus at the top of the interface to access various report suites, and filter the information presented in your reports.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 1,924
  • Runtime: 00:03:00
  • Tags: digital marketing, getting started, Scene7
Explore the SiteCatalyst interface, Part 3
Explore the SiteCatalyst interface, Part 3
Take a look at the Site Overview, the main component of the SiteCatalyst interface. The Site Overview gives you a basic look at the report suite that you have selected.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 1,812
  • Runtime: 00:03:12
  • Tags: digital marketing, getting started, Scene7
What is Adobe Scene7?
What is Adobe Scene7?
Get an introduction to Adobe Scene7. Learn how you can use Scene7 to enhance your customers' experience when they visit your website. See how to get started with Scene7, and learn how to get help when you need it.
  • Scene7
  • Views: 9,518
  • Runtime: 00:04:32
  • Tags: digital marketing, getting started, Scene7
What is SearchCenter?
What is SearchCenter?
Learn how you can simplify search marketing using Omniture SearchCenter. See how SearchCenter provides a common interface for managing search campaigns, metrics, and analytics.
  • SearchCenter
  • Views: 2,793
  • Runtime: 00:07:36
  • Tags: digital marketing, getting started, SearchCenter
Introduction to SearchCenter
Introduction to SearchCenter
Use the Omniture SearchCenter interface to manage your search campaigns. See how to navigate SearchCenter; create, manage, and synchronize search campaigns; and measure campaign effectiveness.
  • SearchCenter
  • Views: 1,222
  • Runtime: 00:04:03
  • Tags: digital marketing, getting started, SearchCenter
Overview of Search Engine Marketing
Overview of Search Engine Marketing
Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.
  • SearchCenter
  • Views: 738
  • Runtime: 00:04:59
  • Tags: digital marketing, getting started, SearchCenter
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