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"digital advertising"

Adobe Partner Day in Salt Lake City 2012 - Breakout Session (3 of 4), Advertising
Adobe Partner Day in Salt Lake City 2012 - Breakout Session (3 of 4), Advertising
Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.
  • Views: 59
  • Runtime: 00:54:58
  • Tags: adobe, Partners, summit, Adobe Partners, Digital Marketing Suite, Ogilvy, Tim Waddell, breakout session, partner day, partner day breakout
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 269
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
How search is influencing online advertising
How search is influencing online advertising
This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.
  • Views: 32
  • Added: May 21, 2014
  • Runtime: 00:32:26
Wolters Kluwer: Transformation of a global medical publisher (Short)
Wolters Kluwer: Transformation of a global medical publisher (Short)
Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.
  • Views: 521
  • Added: Jul 30, 2013
  • Runtime: 00:04:06
  • Tags: Chantal Kolber, DPS, Digital Publishing Suite, InDesign, Journal of Plastic and Reconstructive Surgery, Wolters Kluwer, interactive advertising, medical journals, summit 2013, tablet advertising
Wolters Kluwer: Transformation of a global medical publisher (Long)
Wolters Kluwer: Transformation of a global medical publisher (Long)
Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 146
  • Added: Jun 18, 2013
  • Runtime: 00:19:57
  • Tags: Chantal Kolber, DPS, Digital Publishing Suite, InDesign, Journal of Plastic and Reconstructive Surgery, Wolters Kluwer, interactive advertising, medical journals, summit 2013, tablet advertising
Converting Ads Built with Flash Professional to HTML
Converting Ads Built with Flash Professional to HTML
Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work
  • Views: 899
  • Added: May 05, 2013
  • Runtime: 01:05:34
Advertising Week Interview: Interbrand’s Jez Frampton
Advertising Week Interview: Interbrand’s Jez Frampton
CMO.com’s roving chief marketer, Steve Cook, caught up with Jez Frampton, Global CEO of Interbrand, at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 177
  • Added: Oct 14, 2012
  • Runtime: 00:05:29
  • Tags: Interbrand, Jez Frampton, ad, advertising week, branding, cmo, cmo.com. chief marketer, steve cook, top brands
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 143
  • Added: Oct 13, 2012
  • Runtime: 00:07:05
  • Tags: 614 Group, IAB, Patrick Dolan, Rob Rasko, advertising week, cmo, cmo.com. chief marketer, digital advertising, steven cook
Advertising Week Interview: IAB's Peter Minnium & David Doty
Advertising Week Interview: IAB's Peter Minnium & David Doty
CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 102
  • Added: Oct 13, 2012
  • Runtime: 00:11:36
  • Tags: David Doty, IAB, Patrick Dolan, ad, advertising week, cmo, cmo.com. chief marketer, digital advertising, steven cook
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