App of the Week - Dick's Sporting Goods
Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience.
- Products covered: