Marketing Camp 2013
Show: Adobe at SXSW 2013
Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).