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MakeMyTrip Adobe Marketing Cloud customer story
MakeMyTrip Adobe Marketing Cloud customer story
Make My trip has been using Adobe Marketing Cloud to drive Data-Driven Marketing and driving efficiencies in advertising spend.
  • Views: 84
  • Added: Feb 18, 2014
  • Runtime: 00:02:06
  • Tags: Adobe, Adobe Target, Analytics, Digital Marketing, Marketing Cloud, Media Optimizer
Rakuten Customer Success Video
Rakuten Customer Success Video
Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.
  • Marketing Cloud
  • Product Version: CC
  • Views: 435
  • Added: Jul 10, 2013
  • Runtime: 00:03:13
  • Tags: Adobe Social, Adobe Target, Koji Suzuki, Marketing Cloud; Adobe Analytics, Rakuten
What Is ColdFusion?
What Is ColdFusion?
In this video we review how data-driven websites work and their benefits. We also discuss the required tools needed to start development.
  • ColdFusion
  • Views: 1,966
  • Added: Mar 07, 2013
  • Runtime: 00:04:46
  • Tags: Websites, coldfusion, data-driven
Meeting of Minds at Cannes Lions
Meeting of Minds at Cannes Lions
A conversation with Ann Lewnes, SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, on the launch of CORE, a data-driven marketing intelligence platform that empowers marketers to make informed decisions on marketing investment in real-time. The Adobe digital marketing team worked with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, to power the user interface for data visualization, modeling, data mining and reporting.
  • Views: 142
  • Added: Jun 25, 2012
  • Runtime: 00:04:18
  • Tags: adobe, advertising, digital marketing, Adobe at Cannes Lions, Cannes Lions 2012, Cannes Lions sponsors, Creative Professionals
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