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Data storytelling: Turning insights into action
Show: Adobe Summit 2014 EMEA
This session is for analysts, data-driven marketers, and business executives. You need to be able to effectively communicate your findings to key stakeholders and so it's essential that you tap into the art of storytelling because stories motivate people.
Rakuten Customer Success Video
Show: Adobe Marketing Cloud
Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.