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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 30
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Prominent uses Adobe Experience Manager to generate leads and quickly improve conversion by 15%
Prominent uses Adobe Experience Manager to generate leads and quickly improve conversion by 15%
Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 175
  • Added: Jul 17, 2014
  • Runtime: 00:01:50
  • Tags: customer service, retail, Adobe Experience Manager, Adobe Marketing Cloud, Commerce, The Netherlands, customer journey, dynamic media, efocus, hybris
Marriott -- Adobe Summit Customer Success Video
Marriott -- Adobe Summit Customer Success Video
For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,577
  • Added: Jun 09, 2014
  • Runtime: 00:01:44
  • Tags: Adobe Marketing Cloud, Adobe Target
Celebrity Cruises: Connecting with customers (Long)
Celebrity Cruises: Connecting with customers (Long)
Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.
  • Digital Publishing Suite
  • Views: 70
  • Added: Jun 02, 2014
  • Runtime: 00:20:15
  • Tags: mobile, mobile app, Celebrity Cruses, DPS, Digital Publishing Suite, Tina Alexander, app, content publishing, hospitality, leisure
Celebrity Cruises: Connecting with customers (Short)
Celebrity Cruises: Connecting with customers (Short)
Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.
  • Digital Publishing Suite
  • Views: 21
  • Added: Jun 02, 2014
  • Runtime: 00:02:44
  • Tags: mobile, mobile app, Celebrity Cruses, DPS, Digital Publishing Suite, Tina Alexander, app, content publishing, hospitality, leisure
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