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Roche Diagnostics uses Adobe Experience Manager to Improve Customer Experience
Show: Adobe Marketing Cloud
Learn how Roche Diagnostics in Switzerland used Adobe Experience Manager to improve the experience for patient and healthcare providers accessing information about its products online, and boosted productivity and communication within its organization.
BCBS of Michigan transforms customer experiences with Adobe Marketing Cloud
Show: Eye on AdobeGov
Mike Jackson interviews Brian Stager, Digital Experience Manager at BCBS of Michigan. Topics include personalizing consumer experiences, and the business impact of modernizing workflow processes.
Your Customers want Targeting whether they know it or not
Show: Adobe Summit 2013
Consumers expect—and want—highly relevant digital experiences, but many are suspicious of being targeted because they've encountered poor experiences before. Marketers are challenged to offer compelling and relevant content that provides customer experience satisfaction while meeting key business objectives. Learn how you can utilise your consumer and performance data to deliver tailored, personalised experiences that resonate with your visitors and drive conversion.
- Products covered:
Designing the Digital Enterprise
Customer Experience Management allows a new way of thinking about delivering digital experiences in the enterprise; reframing the problem not just as a technology challenge, but as a design opportunity. Join Steven Webster, Senior Director in Adobe’s Technology and Innovation group as he invites a panel of Adobe’s user-experience leaders and innovative customers, to share their work, best-practices and learnings in designing solutions for today’s digital enterprise.
ROX (Return on Experience): What to measure, how to measure, what to expect
Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.
CEM and the Studio: How your Digital Agency Fits into the Puzzle
Show: MAX 2011 Design
Learn about the latest developments in customer experience management (CEM), the next step for organizations large and small trying to build better relationships with their customers, while better reinforcing their brands and improving margins. This session will cover what CEM is, how your agency, studio, or consultancy fits into the discussion, and how you can use Adobe tools and technologies to help your customers create better relationships with their customers. We'll also take a look at some of the innovative solutions shops have already gotten to work for them.
Extending the Web Experience Management Solution with Custom Components
Take Adobe's Web Experience Management solution (previously known as CQ5) beyond the basics with custom components. Web pages rendered by our WEM solution are dynamic by nature — they are a composite of components. You'll learn how to create and leverage component building blocks to create a rich, engaging customer experience. Out of the box, WEM provides great components for authors to use — but what happens when you need a new or slightly different component? In this session, we'll go into the anatomy of components and how to build and deploy them.
- Products covered: