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21 results found on
"customer experience management"
Designing the Digital Enterprise
Customer Experience Management allows a new way of thinking about delivering digital experiences in the enterprise; reframing the problem not just as a technology challenge, but as a design opportunity. Join Steven Webster, Senior Director in Adobe’s Technology and Innovation group as he invites a panel of Adobe’s user-experience leaders and innovative customers, to share their work, best-practices and learnings in designing solutions for today’s digital enterprise.
ROX (Return on Experience): What to measure, how to measure, what to expect
Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.
CEM and the Studio: How your Digital Agency Fits into the Puzzle
Show: MAX 2011 Design
Learn about the latest developments in customer experience management (CEM), the next step for organizations large and small trying to build better relationships with their customers, while better reinforcing their brands and improving margins. This session will cover what CEM is, how your agency, studio, or consultancy fits into the discussion, and how you can use Adobe tools and technologies to help your customers create better relationships with their customers. We'll also take a look at some of the innovative solutions shops have already gotten to work for them.
Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
Talking to Yogita Wadhwa of Makemytrip.com about India's fast Growing Online Travel Sector
India's leading online travel agency is at the forefront of using Adobe Omniture technologies to understand its business and make real time decisions. Yogita Wadhwa, manager Web Analytics, talks about her experience in navigating this high-growth sector.
Customer Experience Lies Beyond Service Improvements
Improve the research and purchase experiences to boost revenues.