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"customer acquisition"

Mobile Advertising: Will the Return on ad Spend Meet my Expectations?
Mobile Advertising: Will the Return on ad Spend Meet my Expectations?
Industry analysts forecast that Western European brands will spend over $4.4 billion on mobile advertising by 2016. Yet this spend level represents only a minor share of the total digital ad spend. Given consumers' adoption and use of smartphones and tablets, the imbalance between media time spent and advertising is clearly an industry problem. However, some marketers are moving forward with mobile-specific campaigns and seeing success with mobile ads in driving customer acquisition. Presenters: Dailymotion: Damien du Chéné, VP Strategy & Marketing. Zalando: Sebastian Grebasch, Head of SEA/Mobile Marketing
  • Views: 74
  • Added: Jul 22, 2013
  • Runtime: 00:06:12
  • Tags: adobe, summit, 2013, london
impuls systems GmbH impuls Finanzmanagement AG
impuls systems GmbH impuls Finanzmanagement AG
impuls is using Adobe LiveCycle ES and Adobe Acrobat Connect Pro to transform customer engagements by streamlining contract completion and client meetings, improving service delivery and access to information.
  • LiveCycle
  • Connect
  • Product Version: CC
  • Views: 332
  • Added: Oct 28, 2010
  • Runtime: 00:02:46
  • Tags: LiveCycle ES, LiveCycle ES, customer acquisition, customer acquisition, customer experience management, customer experience management, Acrobat Connect Pro (On Premise), Acrobat Connect Pro (On Premise)
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