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"Costs"

Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 702
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 586
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
From Strategy and Ideation to Interactive Prototyping
From Strategy and Ideation to Interactive Prototyping
Jim McArthur shares how Digitaria utilizes Edge Animate for quick prototyping and interactive animation, which helps the agency cut cost and improve the creative workflow.
  • Edge Animate
  • Product Version: CC
  • Views: 18,596
  • Added: Apr 30, 2014
  • Runtime: 00:03:31
  • Tags: digital publishing, javascript, prototyping, Ads, CSS, HTML5 Animation, digitaria, iphone animation, mobile interactive content
Conde Nast Uses DPS+AEM to Create iPhone Editions in a Fraction of the Time
Conde Nast Uses DPS+AEM to Create iPhone Editions in a Fraction of the Time
Watch this 2014 Adobe Marketing Summit presentation from Emily Smith, Director of Operations for the Editorial Development Group,Conde Nast, to learn how they are using DPS and Adobe Experience Manager to take Vanity Fair onto the iPhone while maintaining cost, workflow, file size and the DNA of a highly designed publication--plus consistently advancing their on sale date.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,736
  • Added: Apr 18, 2014
  • Runtime: 00:11:46
  • Tags: device, digital magazines, iPad , AEM, Adobe Experience Manager, Conde Nast, Digital Publishing, Digital Publishing Suite, Emily Smith, InDesign
Stryker: Distribute apps internally (Short)
Stryker: Distribute apps internally (Short)
As companies look to reduce internal publishing costs, they’re turning to tablets to fit the bill. See how Stryker Orthopaedics is enabling their sales reps to interact with physicians through privately distributed, internal-only apps and how they made the migration from custom-developed apps to DPS.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,216
  • Added: Apr 07, 2014
  • Runtime: 00:01:53
  • Tags: DPS, Digital Publishing Suite, InDesign, Paul Zurlini, Steve Brown, Stryker, private publishing, summit 2013
FrameMaker XML Author 12: user interface contrast to FULL FM12
FrameMaker XML Author 12: user interface contrast to FULL FM12
See how FrameMaker XML Author 12's streamlined user interface contrasts to the structured user interface in a FULL FrameMaker 12 license. Since FM XML AUTHOR 12 costs 40% the price of FULL FrameMaker, there are fewer commands and the functionality is more focuses. This introductory video makes the key differences between the two products clear.
  • FrameMaker
  • Technical Communication Suite
  • Views: 270
  • Added: Mar 24, 2014
  • Runtime: 00:04:21
Measure mobile app ROI
Measure mobile app ROI
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
  • Digital Publishing Suite
  • Views: 1,326
  • Added: Mar 18, 2014
  • Runtime: 00:46:58
  • Tags: adobe, ROI, mobile, Measure, app, digital publishing suite
Suzanne Mescan: Component Content Management Advantages
Suzanne Mescan: Component Content Management Advantages
Suzanne Mescan of VASONT SYSTEMS discusses how component content management solutions (CCMS) differs from traditional CMS. Component content management stores content at the topic or sub-topic level, which is ideal for technical communications. This allows a chunk of "documentation" to be authored one time and used multiple times throughout publications, saving time and cost in translation and other areas.
  • Technical Communication Suite
  • Views: 99
  • Added: Dec 12, 2013
  • Runtime: 00:01:45
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