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FMXA: Drag Elements sans Structure View for Auto Formatting
This brief demo shows how a novice can use FrameMaker XML Author 12 (FMXA) to achieve context sensitive formatting *without* the more complex structure view. In this case, we simply display elements as tags, and visually drag and drop elements on what appears to be the page. Once again, automatic formatting is achieve as elements are promoted or demoted within nested content.
FrameMaker 12: Promote Element sans Struct View
Show: FrameMaker 12 Features
This brief demo shows how a novice can use STRUCTURED FrameMaker 12 to achieve context sensitive formatting *without* the more complex structure view. In this case, we simply display elements as tags, and visually drag and drop elements on what appears to be the page. Once again, automatic formatting is achieve as elements are promoted or demoted within nested content.
Generating positive revenue results through social advertising
Show: Adobe Summit 2014 EMEA
This session is intended for Digital Marketing Leaders, Social Decision Makers and Practitioners who are tasked with "figuring it out". The session discusses how to operationalise and put social advertising in the context of other paid investments.
DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student
Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.
ROBOHELP 10: Images, Screen tips and ALT text
One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!
Beyond the Like: Social's role in a Multichannel Advertising Environment
Show: Adobe Summit 2013
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media