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DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student
Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.
ROBOHELP 10: Images, Screen tips and ALT text
One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!
Beyond the Like: Social's role in a Multichannel Advertising Environment
Show: Adobe Summit 2013
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media
FrameMaker for Word: Context sensitive formatting in DITA
FrameMaker 11 is a straight forward, accessible DITA editor. The process is so simple that you can start authoring DITA, even before you fully understand DITA structure. This 4 minute demo introduces you to the simple user interface and how "promoting" a list item via simple drag-n-drop will change its formatting! With FrameMaker, you can begin authoring in an out-of-the box DITA application with minimal training and ramp up time.
Andrea Ames: It's Not Your Mother's Tech Comm Anymore
In this STC Summit interview, Andrea Ames covers how we need to overcome some of the old ways of thinking. Especially in the areas of information architecture. Need to design our information for a more "context-less" experience. Customer contribution diminishes our control over content.
Combining Web Graphics: SVG, HTML, CSS, 2D and 3D Canvas
See what kinds of experiences can be created when the modern graphics features of the web are brought together. Learn how to build great visuals by mixing vector and bitmap graphics as well as 2D and 3D contexts. You'll discover:• Best practices for using the declarative and imperative graphics APIs together• How to leverage the differences between 2D and 3D Canvas• New ways to leverage, transform, and animate SVG in web content • When and how to combine multiple graphics features
Learn how to practice typography in a way that is as universal as the modern web. In this talk, Tim Brown from the Adobe Type team will focus on traditional typographic principles, while also embracing progressive enhancement.Brown will explain:• How fonts, CSS, web-enabled devices, and user contexts coexist • What it means to successfully set type • What informs routine decisions about typefaces, font sizes, and white space
A Year Before the MAX Keynote — Envisioning the Context Project
Adobe's XD Seed team was tasked with inventing the future of collaborative workspaces. Learn how Anna Wintour, editor in chief of Vogue magazine, helped inspire this vision. We'll show how the Context project came to life.Adobe XD's Remon Tijssen, principal designer, and David Macy, principal incubator, will present:• Why WIRED says, "I can't tell you how excited we are about Context and the creative liberties it is going to provide us"• How trends in technology such as touchscreens, sensors, and multidevice interfaces change the way we collaborate• The energetic beauty of a system based on simple containers and high-performing, natural gestures• The evolution of Context from prototype to production code