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"content vs. copy"

Rahel Baile: Difference between Copy and Content
Rahel Baile: Difference between Copy and Content
In this STC/Adobe booth interview, thought leader Rahel Baile discusses the power of making content shareable, and moving beyond mere copy. Copy is the editorial side, whereas content is when we put some techno power behind the copy. Simple steps can amplify the power of "copy" and make it widely available "content." Copy is the editorial side, whereas content is when we put some techno power behind the copy.
  • Technical Communication Suite
  • Views: 86
  • Added: Aug 02, 2013
  • Runtime: 00:01:23
  • Tags: YouTube, metadata, Adobe, STC, content strategy, content vs. copy, copy vs. content, tech comm, techcomm
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