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43 results found on

"content strategy"

Paul Wlodarczyk: Know Your Audience
Paul Wlodarczyk: Know Your Audience
In this STC/Adobe interview, Paul Wlodarczyk maintains that you should be passionate about your audience. Think about what your readers are trying to. Are they trying to sell something or are they trying to save lives? You need to know the ROI of what you create from the user's perspective.
  • Technical Communication Suite
  • Views: 127
  • Added: Aug 11, 2013
  • Runtime: 00:01:17
  • Tags: Adobe, STC, tech writing, techcomm, technical communication, usability, user perspective, writing intent
Sarah O'Keefe: It's Not About the Tool
Sarah O'Keefe: It's Not About the Tool
In this STC/Adobe interview, Sara O'Keefe maintains that your search for a solution should not start with a focus on what tools to select for authoring. You starting point should be determining what type of relevant, business-critical content you need to deliver. Do you need to deliver high quality PDF? Can your users be happy with web and mobile access only? Will your content require a certain type of metadata? How will you manage your content? Once you have answered these questions, then you can qualify and determine which authoring tools will best suit your needs.
  • Technical Communication Suite
  • Views: 122
  • Added: Aug 11, 2013
  • Runtime: 00:01:11
  • Tags: DITA, metadata, Adobe, PDF, STC, XML, authoring tool, intelligent content, leadership
Kevin Siegel: The Future of Interactive eLearning
Kevin Siegel: The Future of Interactive eLearning
In this Adobe/STC interview, Iconlogic's Kevin Siegel expresses a wish list for ePubs: "we are hoping that ePub technology will catch up with the industry. We not only want to take our content out to digital format, but we also want to have interactive content in ePubs to have value add." Kevin maintains that Help authors need to fully embrace HTML5 in order to deliver to multiple platforms.
  • Technical Communication Suite
  • Views: 277
  • Added: Aug 11, 2013
  • Runtime: 00:01:11
  • Tags: HTML5, tablets, Adobe, HTML, Help, STC, e-Books, e-Pub, eBooks, ePub
Sonali Natarajan: Leadership in TechComm
Sonali Natarajan: Leadership in TechComm
In this STC/Adobe interview, Sonali Natarajan of CISCO comments on "Leadership in TechComm". You need your team, because you can't do it alone. As a leader you role is to paint the vision. You company has to change along with the company. New content strategies and methods based on analytics are required. Introducing new technologies can be disruptive, but working together as a team, you can overcome temporary obstacles.
  • Technical Communication Suite
  • Views: 79
  • Added: Aug 05, 2013
  • Runtime: 00:01:43
  • Tags: analytics, Adobe, STC, leadership, strategy, team work, vision
Suzanne Mescan: Component Content Management
Suzanne Mescan: Component Content Management
In this STC/Adobe interview, Suzanne Mescan of VASONT discusses how CCMS (Component Content Management Systems) were built today's needs with structured authoring . They build content at the topic level. You edit topics at the topic level, not the document level. This means that you only have to edit content once. Make sure that your CCMS integrates well with FrameMaker or your chosen structured authoring solution.
  • Technical Communication Suite
  • Views: 536
  • Added: Aug 05, 2013
  • Runtime: 00:01:45
  • Tags: Adobe, CCMS, Component Content Management System, STC, component authoring, content strategy, structured authoring
Juergen Muthing: Teaching Technical Communication
Juergen Muthing: Teaching Technical Communication
In this STC/Adobe booth interview, Juergen Muthig talks about how "writing has never been enough" in terms of training for technical communication. Today more emphasis is required on content strategy and project management from the get go.
  • Technical Communication Suite
  • Views: 78
  • Added: Aug 05, 2013
  • Runtime: 00:01:37
  • Tags: training, Adobe, STC, content strategy, project management, tech comm, tech writing, techcomm, techcomm training, technical writing
Rahel Baile: Difference between Copy and Content
Rahel Baile: Difference between Copy and Content
In this STC/Adobe booth interview, thought leader Rahel Baile discusses the power of making content shareable, and moving beyond mere copy. Copy is the editorial side, whereas content is when we put some techno power behind the copy. Simple steps can amplify the power of "copy" and make it widely available "content." Copy is the editorial side, whereas content is when we put some techno power behind the copy.
  • Technical Communication Suite
  • Views: 110
  • Added: Aug 02, 2013
  • Runtime: 00:01:23
  • Tags: YouTube, metadata, Adobe, STC, content strategy, content vs. copy, copy vs. content, tech comm, techcomm
Neil Perlin: Merging of Mobile and TechComm
Neil Perlin: Merging of Mobile and TechComm
In this STC/Adobe booth interview, thought leader Neil Perlin discusses how techcomm Help authors went through a major sea change at WinWriter years ago when Microsoft announced that their Help would be based on HTML, vs. familiar *.chm files. Before that event, the world of techcomm and Help were separate silos. According to Perlin, many of us are still feeling our way around in mobile, as best methods are being defined. Many people are still trying to determine if they are to create eBooks, Apps, mobile Help. Look for several years of disruption as we experienced a dozen years ago when Help shifted to HTML.
  • Technical Communication Suite
  • Views: 92
  • Added: Aug 02, 2013
  • Runtime: 00:01:28
  • Tags: mobile, Adobe, HTML, STC, mobile Help, online help, tech comm, techcomm
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