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"content roles"

Sarah O'Keefe: Tech Communicators Need to Focus on the Business
Sarah O'Keefe: Tech Communicators Need to Focus on the Business
In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.
  • Technical Communication Suite
  • Views: 104
  • Added: Jul 21, 2013
  • Runtime: 00:01:00
  • Tags: metrics, Adobe, STC, business relevance, case studies, content roles, content strategy, tech comm, techcomm, technical communicators
Rahel Baile: Reclaiming Content Strategy
Rahel Baile: Reclaiming Content Strategy
Rahel Baile reminds us of something critical in this STC/Adobe booth interview: technical communicators need to reclaim content strategy. This space has been widely claimed be marketing people because they are outgoing and part of content strategy is editorial. However, a good portion of content strategy is "technical", and we as tech comm professionals need to reclaim that space, which is ours. Both sides, marketing and editorial, are needed.
  • Technical Communication Suite
  • Views: 155
  • Added: Jul 20, 2013
  • Runtime: 00:01:00
  • Tags: Adobe, STC, content roles, content strategy, content strategy ownership, tech comm, techcomm, technical communicators
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