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"content marketing"

Lord Abbett: Streamlined, Multichannel Publishing
Lord Abbett: Streamlined, Multichannel Publishing
See how Lord Abbett, a U.S.-based money management firm cuts publishing time to market by 50% and engages customers with mobile apps using Adobe Digital Publishing Suite and Adobe Experience Manager
  • Digital Publishing Suite
  • Views: 1,456
  • Added: Jun 03, 2014
  • Runtime: 00:03:28
  • Tags: apps, content management, financial services, marketing, mobile, Adobe Experience Manager, Digital Publishing Suite, content marketing, investments, mobile marketing
Adobe: Adobe's vision for app publishing and marketing (Long)
Adobe: Adobe's vision for app publishing and marketing (Long)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 297
  • Added: Jun 02, 2014
  • Runtime: 00:25:45
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Adobe: Adobe's vision for app publishing and marketing (Short)
Adobe: Adobe's vision for app publishing and marketing (Short)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 98
  • Added: Jun 02, 2014
  • Runtime: 00:01:40
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
DPS Summit APAC - NRMA: The Journey to Digital
DPS Summit APAC - NRMA: The Journey to Digital
The Open Road is Australia’s highest distributed magazine printing 9 million magazines a year. A digital strategy was required in order to increase the conversations NRMA were having with members and to future-proof the business’ largest communication channel. Join Emma Cornwell to find out why digital publishing and content marketing plays a significant part in the ongoing strategy of NRMA’s business.
  • Digital Publishing Suite
  • Views: 57
  • Added: Nov 13, 2013
  • Runtime: 00:21:13
  • Tags: APAC, DPS, Digital Publishing, NRMA, Summit
Creating Dynamic Ads, Banners, and Rich Apps
Creating Dynamic Ads, Banners, and Rich Apps
Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses.
  • Creative Suite Design Premium
  • Flash Professional
  • Product Version: CC
  • Views: 4,971
  • Added: Oct 04, 2011
  • Runtime: 00:59:42
  • Tags: Adobe Creative Suite, Adobe Online Marketing Suite, Omniture, SiteCatalyst, enterprise, Test&Target
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