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"content management system"

Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 447
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Suzanne Mescan: Component Content Management
Suzanne Mescan: Component Content Management
In this STC/Adobe interview, Suzanne Mescan of VASONT discusses how CCMS (Component Content Management Systems) were built today's needs with structured authoring . They build content at the topic level. You edit topics at the topic level, not the document level. This means that you only have to edit content once. Make sure that your CCMS integrates well with FrameMaker or your chosen structured authoring solution.
  • Technical Communication Suite
  • Views: 461
  • Added: Aug 05, 2013
  • Runtime: 00:01:45
  • Tags: Adobe, CCMS, Component Content Management System, STC, component authoring, content strategy, structured authoring
Advanced Interactivity and Real-World Integration with Adobe Edge
Advanced Interactivity and Real-World Integration with Adobe Edge
Learn how to extend compositions created in Adobe Edge and integrate them into existing web pages. Josh Hatwich, Adobe senior computer scientist, will walk you through its JavaScript runtime and show you how to integrate projects made with Edge in real-world scenarios, such as deploying to a content management system, integrating with dynamic data, or extending compositions by adding interactivity.
  • Views: 3,740
  • Added: Oct 05, 2011
  • Runtime: 01:00:54
  • Tags: adobe, edge, javascript, Josh Hatwich, MAX 2011
Advanced Integration Techniques for Muse (codename)
Advanced Integration Techniques for Muse (codename)
Muse (codename) is a public preview of new technology for designers who would like to build HTML websites without writing code. Learn how Muse allows designers comfortable with code to include arbitrary HTML code, making it easy to add elements like Google maps, YouTube videos, Facebook like buttons, and such. We’ll also show you how to take advantage of content management system (CMS) extensibility with back-end solutions like the Business Catalyst CMS or Adobe Photoshop Lightroom galleries built with Flash technology.
  • Muse
  • Photoshop
  • Dreamweaver
  • InDesign
  • Illustrator
  • Fireworks
  • Product Version: CC
  • Views: 14,963
  • Added: Oct 04, 2011
  • Runtime: 00:57:18
  • Tags: CMS, content management system, muse, Business Catalyst CMS
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