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"consumer"

Information Screen & Scheduled Text Notifications
Information Screen & Scheduled Text Notifications
Increase engagement with your app by displaying an Information Screen at any point when customers are consuming content. Information Screen functionality displays content at any time during the app experience to encourage readers to create an account, download a companion app, access help content or view other customized offers via Web view. Display HTML content consistent with your app’s look-and-feel that prompts a user to take action, and include this HTML content within the Information Screen. And streamline the process of sending text notifications to keep consumers on iOS engaged with your app and brand. Use new scheduling capabilities to set up notifications in advance, and push them out on a specific date for maximum impact on your audience. Additionally, gain additional insight into how you’re engaging customers with notifications through new functionality allowing review of sent notifications.
  • Digital Publishing Suite
  • Views: 637
  • Added: Mar 15, 2014
  • Runtime: 00:04:05
  • Tags: API, DPS, Digital Publishing Suite, information screen, scheduled, text notifications, text push
DPS Summit APAC - Responsive Content. Is it a Reality for Brands?
DPS Summit APAC - Responsive Content. Is it a Reality for Brands?
Consumers demand more of brands. How do brands then communicate and produce content to attract and retain customers? Gone are annual reviews of marketing collateral and websites. Brands must react to market conditions, reflect current trends and capture current market trends on the spot as they are evolving. Brands must produce content that grabs customers in the moment. Can brands learn from an industry which has a history of producing fresh content, daily weekly or monthly? Is responsive content a reality for brands?
  • Digital Publishing Suite
  • Views: 44
  • Added: Nov 13, 2013
  • Runtime: 00:24:08
  • Tags: APAC, DPS, Digital Publishing, Summit
DPS Summit APAC - Next Generation of Digital Publishing
DPS Summit APAC - Next Generation of Digital Publishing
Digital publishing is transforming traditional print magazines into an immersive, mobile experience where consumers can interact with content, experience a story as it comes to life through 3D imagery, and purchase Chanel No. 5 directly from Brad Pitt; and gives businesses and educational institutions the ability to build their brand and increase engagement with their customers/consumers and students. It allows them to immediately understand their readership’s behavior in order to design content that directly relates to their interests. Join Nick Bogaty, Senior Director, Business Development and Marketing, Digital Publishing Group at Adobe, as he shares his view of what’s ahead for the digital publishing industry and the innovation that is happening at Adobe that will lead the next generation of publishing for publishers, businesses and education.
  • Digital Publishing Suite
  • Views: 116
  • Added: Nov 13, 2013
  • Runtime: 00:37:24
  • Tags: APAC, DPS, Digital Publishing, Summit
Vikram Verma: Responsive Design with Server-Side Components
Vikram Verma: Responsive Design with Server-Side Components
Adobe Product Manager, Vikram Verma, discusses why responsive design by itself is not the "holy grail" to solve all of tech comm industry problems. Vikram observes that more information is consumed by mobile phones, and desktop consumption is decreasing. The attention span of mobile users is half that of desktop users. It is essential to cater to mobile users. Responsive design with server-side components can allow you to create categories for output devices (e.g. tables, mobile, desktop) and optimize content to create separate responsive design websites. Once you have that, you integrate them all with server-side components like JavaScript which will direct the user to the appropriate version of the website to consume content appropriately.
  • Technical Communication Suite
  • Views: 75
  • Added: Nov 03, 2013
  • Runtime: 00:01:31
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