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19 results found on

"cmo"

UNC Kenan-Flagler Business School: Education digital transformation (Long)
UNC Kenan-Flagler Business School: Education digital transformation (Long)
Reaching Higher Education audiences and keeping them engaged has never been harder.  Hear from Michael Schinelli, the CMO of the University of North Carolina Kenan-Flagler Business School,  on how UNC has embraced mobile apps as an important part of their overall integrated marketing approach and digital strategy.
  • Digital Publishing Suite
  • Views: 74
  • Added: Jun 02, 2014
  • Runtime: 00:35:59
  • Tags: apps, mobile, DPS, Digital Publishing Suite, Education, Michael Schinelli, University of North Carolina Kenan-Flagler Business School, content publishing, mobile apps, mobile marketing
UNC Kenan-Flagler Business School: Education digital transformation (Short)
UNC Kenan-Flagler Business School: Education digital transformation (Short)
Reaching Higher Education audiences and keeping them engaged has never been harder.  Hear from Michael Schinelli, the CMO of the University of North Carolina Kenan-Flagler Business School,  on how UNC has embraced mobile apps as an important part of their overall integrated marketing approach and digital strategy.
  • Digital Publishing Suite
  • Views: 28
  • Added: Jun 02, 2014
  • Runtime: 00:02:15
  • Tags: apps, mobile, DPS, Digital Publishing Suite, Education, Michael Schinelli, University of North Carolina Kenan-Flagler Business School, content publishing, mobile apps, mobile marketing
The Reinvention of Marketing – Introduction & Adobe/SAP Announcement
The Reinvention of Marketing – Introduction & Adobe/SAP Announcement
Brad Rencher, Sr. VP and General Manager, Digital Marketing, shares his vision and talks about opportunities to reinvent marketing using Adobe Marketing Cloud. CEO Shantanu Narayen announces a strategic partnership with SAP, connecting the worlds of the CMO and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.
  • Views: 892
  • Runtime: 00:48:02
The Role of the APAC CMO & APAC Agencies
The Role of the APAC CMO & APAC Agencies
Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the role of the APAC CMO & APAC Agencies.
  • Marketing Cloud
  • Product Version: CC
  • Views: 188
  • Added: May 30, 2013
  • Runtime: 00:02:53
  • Tags: Adobe, Digital Marketing, Digital Marketing Performance Dashboard, Marketing Cloud
Benchmarking Asia Pacific: A Unique Region
Benchmarking Asia Pacific: A Unique Region
Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the methodology behind the APAC Digital Marketing Performance Dashboard 2012 and how Asia Pacific is a unique region.
  • Marketing Cloud
  • Product Version: CC
  • Views: 95
  • Added: May 20, 2013
  • Runtime: 00:03:08
  • Tags: Adobe, Digital Marketing, Digital Marketing Performance Dashboard, Marketing Cloud
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