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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 494
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
FMXA: Easy element insertion by
FMXA: Easy element insertion by "find" category
You can use a keyboard shortcut to insert an element in FrameMaker XML Author (FMXA) and enter a "category" (like "list") to filter the results shown from the element catalog. This eliminates a great deal of complexity, ensures correct selection of the proper element. It also makes XML or DITA much less intimidating to new-comers!
  • FrameMaker
  • Technical Communication Suite
  • Views: 65
  • Added: Aug 28, 2014
  • Runtime: 00:02:42
AYVAwards_Documentary_An Alternative
AYVAwards_Documentary_An Alternative
This documentary examines the issue of education in America. The current education model, "one size fits all", does not in fact cater to the needs of all students. In this short film, it explores the idea of choice in the form of the hybrid model of education.
  • After Effects
  • Creative Suite Production Premium
  • Product Version: CC
  • Views: 472
  • Added: Apr 24, 2014
  • Runtime: 00:08:56
  • Tags: education, ayv, ayvawards
Vikram Verma: Responsive Design with Server-Side Components
Vikram Verma: Responsive Design with Server-Side Components
Adobe Product Manager, Vikram Verma, discusses why responsive design by itself is not the "holy grail" to solve all of tech comm industry problems. Vikram observes that more information is consumed by mobile phones, and desktop consumption is decreasing. The attention span of mobile users is half that of desktop users. It is essential to cater to mobile users. Responsive design with server-side components can allow you to create categories for output devices (e.g. tables, mobile, desktop) and optimize content to create separate responsive design websites. Once you have that, you integrate them all with server-side components like JavaScript which will direct the user to the appropriate version of the website to consume content appropriately.
  • Technical Communication Suite
  • Views: 99
  • Added: Nov 03, 2013
  • Runtime: 00:01:31
Introducing the Auditude/SiteCatalyst Integration with Cathi Kwon
Introducing the Auditude/SiteCatalyst Integration with Cathi Kwon
In this video, Cathi gives a brief overview of the new integrations between Auditude, Audience Manager and SiteCatalyst and how these integrations make possible more profitable ad decisions today.
  • Audition
  • SiteCatalyst
  • Product Version: CC
  • Views: 1,843
  • Added: Nov 14, 2012
  • Runtime: 00:03:32
  • Tags: SiteCatalyst, analytics, Adobe Project Primetime, Audience Manager, Auditude, MediaWeaver, ad decisioning, ad stitching, media sales., premium video
Yo Cat Tutorial
Yo Cat Tutorial
Create an effect using the blend of two great plugins: Digieffects' Damage and Video CoPilot's Twitch.
  • After Effects
  • Product Version: CC
  • Views: 414
  • Added: Oct 12, 2010
  • Runtime: 00:06:45
  • Tags: Damage, Digieffects, Olver Mellan, Twitch, Video CoPilot, after effects
Make Iterative Changes to your Wireframe (episode 7)
Make Iterative Changes to your Wireframe (episode 7)
Cater to a client’s needs with the ability to make additions or corrections after the design process. Doug shows how to easily incorporate changes into a project without starting from scratch.
  • Flash Catalyst
  • Product Version: CC
  • Views: 6,441
  • Added: Apr 13, 2010
  • Runtime: 00:07:25
  • Tags: code, coding, cs5, developer, doug winnie, flash catalyst, wireframe, iterative changes
8: Why is Adobe Called Adobe?
8: Why is Adobe Called Adobe?
Type "Adobe" in a search engine and you will see our logo, but look it up in a dictionary and it talks about mud bricks. Where did Adobe get its name from?
  • Creative Suite Design Premium
  • Creative Suite Production Premium
  • Creative Suite Web Premium
  • Product Version: CC
  • Views: 7,179
  • Added: Jun 15, 2008
  • Runtime: 00:03:32
  • Tags: adobe, Shantanu, kush, kush, quiz, technology, IBC, ask the adobe ones, cat, hay
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