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AYVAwards_Poetry_How Does it Feel
Show: Adobe Youth Voices
How does it feel to be beautiful from a fatherless child the question goes unanswered. How would it feel to hear the words you have longed for your whole life. How would it feel to be touch and held. Long nights you stare out the window waiting for the car to pull up, waiting to hear your name called but still nothing. How does it feel to be beautiful when you've never heard the words from the one you want to the most?
Adobe Students 'Office Hours': Michael Canty & Antonio Borja, Futuristic Car Designers Collaborating Live
Adobe Students ‘Office Hours’ presents a LIVE collaboration with Michael Canty and his mentor, Antonio Borja (Creative Director at General Motors). 'Office Hours' connects students who are making it with Creative Cloud to industry leaders that have made it for real-time advice, inspiration and creative collaborations. In this video, we're hosting the first 'Office Hours' of 2014 with a collaborative twist. Michael Canty is a car designer that dreams of making cars for future-forward people using cutting-edge technology and innovative designs. Through the power of collaboration, Michael & Antonio will take us through the creative process of bringing the car-of-tomorrow to life. Check out Michael’s futuristic designs here: https://www.behance.net/michaelcantydesign
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
Sundance 2014: Sterlin Harjo - This May Be the Last Time
Show: Adobe at Sundance
Filmmaker Sterlin Harjo describes his 2014 Sundance entry "This May Be the Last Time." Using his grandfather's 1962 car accident as a starting point, the film explores a Muskogee Indian singing tradition that incorporates Scottish missionary songs, Christian hymns, and slave spirituals.
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
Changing the color of an object
Show: Learn Photoshop CC
Learn how to change the color of a car within an image. Deke McClelland uses the Targeted Adjustment tool within the Hue/Saturation adjustments panel to change the color of a car from red to gold without changing the rest of the image colors. Applies to the CC and CS6 versions of Photoshop. Learn more from the full courses at lynda.com.
The Content-Shaped Elephant in the Room
Learn how to define, gather, and manage real content so your designs better reflect the intent of your product or message. This talk answers some of the most challenging questions about content management and introduces relevant new thoughts from Adobe.Join Alex Morris, Adobe senior product manager, for a discussion on: • Why content should come first in any design project• How to define your content strategy• How to get your clients or customers to start caring more about their content• How to collect and manage content during design• Which tools and processes can help
Ad of the Week: Jaguar in Top Gear
Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.
App of the Week: Motor Trend
Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties.