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"Cannes Lions 2012"
You Can't Trust Marketers
80% of CEOs say they can’t trust marketers. So we asked people on the street in Cannes, France if they trust marketers. In this episode, hear the latest from Cannes Lions attendees about marketing and see what some folks are doing to usher in a new age of marketing credibility.
Meeting of Minds at Cannes Lions
A conversation with Ann Lewnes, SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, on the launch of CORE, a data-driven marketing intelligence platform that empowers marketers to make informed decisions on marketing investment in real-time. The Adobe digital marketing team worked with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, to power the user interface for data visualization, modeling, data mining and reporting.
Day 2 at Cannes Lions
We're excited to be a sponsor at the Cannes Lions Advertising festival this year again. With a lineup of great activities throughout the week (adobe.com/go/cannes), we've got lots to share each day! Here's a recap of day 2, which included our panel, "Is data killing creativity?"
MOFILM at Cannes Lions 2012 - Adobe winner
We love sponsoring the MOFILM awards and continued to be inspired by the amazing work that young filmmakers produce every year. This year's winner at the Cannes Lions festival is titled, "Save the Date." Created by Jon Doss and Austin Albany, the video helps to convey that we can all be creative and create anywhere, anytime.
Cannes 2012 Panel Highlights - Is Data Killing Creativity?
Moderated by our SVP of Global Marketing, Ann Lewnes, fellow panelists Jon Vein, Linus Karlsson, and Jim Stengel shared their thoughts on how we need to strike a healthy balance between focus on data and our own gut and intuition.
Day 1 at Cannes Lions
We're excited to be a sponsor at the Cannes Lions Advertising festival this year again. With a lineup of great activities throughout the week (adobe.com/go/cannes), we've got lots to share each day! Here's a recap of day 1, which included the kickoff of the festival with an Adobe sponsored cocktail and great conversations with attendees on data and creativity, Then and Now.