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"campaigns"

What is SearchCenter?
What is SearchCenter?
Learn how you can simplify search marketing using Omniture SearchCenter. See how SearchCenter provides a common interface for managing search campaigns, metrics, and analytics.
  • SearchCenter
  • Views: 2,821
  • Runtime: 00:07:36
  • Tags: digital marketing, getting started, SearchCenter
Introduction to SearchCenter
Introduction to SearchCenter
Use the Omniture SearchCenter interface to manage your search campaigns. See how to navigate SearchCenter; create, manage, and synchronize search campaigns; and measure campaign effectiveness.
  • SearchCenter
  • Views: 1,224
  • Runtime: 00:04:03
  • Tags: digital marketing, getting started, SearchCenter
Overview of Search Engine Marketing
Overview of Search Engine Marketing
Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.
  • SearchCenter
  • Views: 745
  • Runtime: 00:04:59
  • Tags: digital marketing, getting started, SearchCenter
Understand the SearchCenter metrics timeline
Understand the SearchCenter metrics timeline
Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.
  • SearchCenter
  • Views: 1,485
  • Runtime: 00:06:05
  • Tags: digital marketing, getting started, SearchCenter
AEG Sports/LA Kings Success Story Video
AEG Sports/LA Kings Success Story Video
AEG keeps fans engaged with Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud. The company sends personalized content across channels to fans of its teams, including the reigning Stanley Cup champions L.A. Kings and four-time Major League Soccer Cup winners L.A. Galaxy.
  • Marketing Cloud
  • Product Version: CC
  • Views: 470
  • Added: Nov 21, 2014
  • Runtime: 00:02:58
  • Tags: Adobe Analytics, Adobe Campaign, Adobe Marketing Cloud
Mean Streets - Wife
Mean Streets - Wife
Just say no to buying clicks. Do you know what your marketing is doing?
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,998
  • Added: Sep 29, 2014
  • Runtime: 00:01:00
  • Tags: digital marketing, Do you know, brand campaign, brand video, buying clicks, marketing cloud
Mean Streets - Holding Cell
Mean Streets - Holding Cell
Just say no to buying clicks. Do you know what your marketing is doing?
  • Marketing Cloud
  • Product Version: CC
  • Views: 4,081
  • Added: Sep 29, 2014
  • Runtime: 00:01:00
  • Tags: digital marketing, Do you know, brand campaign, brand video, buying clicks, marketing cloud
Saint-Gobain Distribution of Denmark Success Story Video
Saint-Gobain Distribution of Denmark Success Story Video
Saint-Gobain offers construction products to individuals and pros virtually everywhere—even for projects in space. So when it came to building its own digital environment, the company turned to the best tools available to create campaigns, offers, and experiences that reach its customers, helping Saint-Gobain double conversion.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,430
  • Added: Sep 09, 2014
  • Runtime: 00:02:15
  • Tags: Adobe Analytics, Adobe Marketing Cloud, Adobe PhoneGap, Adobe Target
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 269
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 391
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
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