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"buy-in"

Kai Weber: Don't Ask for a Mandate
Kai Weber: Don't Ask for a Mandate
In this STC/Adobe booth interview, Kai Weber shares the importance of "just doing it." Don't wait for management to be convinced that you can move forward on a project: create a convincing prototype you can share which makes your improvements obviously essential. "People don't want to go to help in one system, and the online training in another system." Find out how Kai convinced his stakeholders to go with integrated training.
  • Technical Communication Suite
  • Views: 53
  • Added: Jul 13, 2013
  • Runtime: 00:01:17
  • Tags: prototyping, Adobe, STC, budgeting, buy-in, pilot projects, tech comm, technical communication, technical writing
Secrets to Creating a Successful Mobile Roadmap, Apps, and Mobile Websites
Secrets to Creating a Successful Mobile Roadmap, Apps, and Mobile Websites
Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages
  • Views: 557
  • Added: May 06, 2013
  • Runtime: 01:00:53
App of the Week - Fitness
App of the Week - Fitness
Fitness Magazine, by Meredith Corporation, uses Digital Publishing Suite to deliver high value product placement opportunities that drive immediate purchase. In addition, the magazine showcases workouts using video and slideshows. Readers can also flip through several recipes on a single page.
  • Views: 2,130
  • Added: Sep 13, 2012
  • Runtime: 00:02:39
  • Tags: DPS, Digital Publishing Suite, InDesign, iPad , App of the Week, Fitness magazine, Teresa Demel, recipes, web overlay
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