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Digital Publishing: Reinventing the Brand Advertising Paradigm
Digital Publishing: Reinventing the Brand Advertising Paradigm
Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.
  • InDesign
  • Creative Suite Design Premium
  • Creative Suite Master Collection
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,580
  • Added: Oct 03, 2011
  • Runtime: 00:59:49
  • Tags: adobe, Print, design, digital publishing, tablet, MAX 2011, advertisement
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