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Sarah O'Keefe: Tech Communicators Need to Focus on the Business
Sarah O'Keefe: Tech Communicators Need to Focus on the Business
In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.
  • Technical Communication Suite
  • Views: 105
  • Added: Jul 21, 2013
  • Runtime: 00:01:00
  • Tags: metrics, Adobe, STC, business relevance, case studies, content roles, content strategy, tech comm, techcomm, technical communicators
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