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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 179
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Prominent uses Adobe Experience Manager to generate leads and quickly improve conversion by 15%
Prominent uses Adobe Experience Manager to generate leads and quickly improve conversion by 15%
Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 205
  • Added: Jul 17, 2014
  • Runtime: 00:01:50
  • Tags: customer service, retail, Adobe Experience Manager, Adobe Marketing Cloud, Commerce, The Netherlands, customer journey, dynamic media, efocus, hybris
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.
  • Marketing Cloud
  • Product Version: CC
  • Views: 418
  • Added: Jun 20, 2014
  • Runtime: 00:02:10
  • Tags: Adobe Experience Manager; Adobe Marketing Cloud
Woo Woo?
Woo Woo?
Sure, social media is important, but do you know what your marketing is doing? We can help.
  • Marketing Cloud
  • Product Version: CC
  • Views: 7,376
  • Added: Jun 15, 2014
  • Runtime: 00:01:00
  • Tags: digital marketing, AMC, Do you know, Wu Tang, brand campaign, brand video, marketing cloud, social media, woo woo
Celebrity Cruises: Connecting with customers (Long)
Celebrity Cruises: Connecting with customers (Long)
Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.
  • Digital Publishing Suite
  • Views: 72
  • Added: Jun 02, 2014
  • Runtime: 00:20:15
  • Tags: mobile, mobile app, Celebrity Cruses, DPS, Digital Publishing Suite, Tina Alexander, app, content publishing, hospitality, leisure
Celebrity Cruises: Connecting with customers (Short)
Celebrity Cruises: Connecting with customers (Short)
Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.
  • Digital Publishing Suite
  • Views: 22
  • Added: Jun 02, 2014
  • Runtime: 00:02:44
  • Tags: mobile, mobile app, Celebrity Cruses, DPS, Digital Publishing Suite, Tina Alexander, app, content publishing, hospitality, leisure
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Long)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 79
  • Added: Jun 02, 2014
  • Runtime: 00:24:35
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Short)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 19
  • Added: Jun 02, 2014
  • Runtime: 00:02:09
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
The reinvention of brands and marketers - Kurt Yaeger
The reinvention of brands and marketers - Kurt Yaeger
Join Mark Zablan, President of Adobe EMEA with special guests as we explore how brands need to reinvent themselves to excel in the digital age. Adobe will host a panel of industry experts to reveal what's really happening between IT and Marketing today.
  • Views: 140
  • Added: May 20, 2014
  • Runtime: 00:16:04
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