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"Brad Rencher"

The Power of the Digital Self
The Power of the Digital Self
Through the vast amount of 1’s and 0’s emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring life to the personalized digital experience.
  • Views: 8,789
  • Runtime: 02:05:26
  • Tags: adobe, digital, marketing, Brad Rencher, The Power of the digital self
The Reinvention of Marketing – Introduction & Adobe/SAP Announcement
The Reinvention of Marketing – Introduction & Adobe/SAP Announcement
Brad Rencher, Sr. VP and General Manager, Digital Marketing, shares his vision and talks about opportunities to reinvent marketing using Adobe Marketing Cloud. CEO Shantanu Narayen announces a strategic partnership with SAP, connecting the worlds of the CMO and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.
  • Views: 480
  • Runtime: 00:48:02
The Reinvention of Marketing - Innovations
The Reinvention of Marketing - Innovations
Brad Rencher invites Mathieu Hannouz to show the redesign of Adobe Campaign and its integration into Adobe Marketing Cloud. In addition, David Neuscheler shows a new offering, PhoneGap Enterprise, a robust set of tools that transform mobile app development for both marketers and developers, and integrate with Adobe Experience Manager.
  • Views: 268
  • Runtime: 00:25:14
The Reinvention of Marketing - Sephora
The Reinvention of Marketing - Sephora
Brad Rencher talks with Julie Bornstein, EVP, Chief Marketing and Digital Officer of Sephora, about the social web, getting instant feedback from customers, and managing the digital business.
  • Views: 238
  • Runtime: 00:16:43
The Last Millisecond
The Last Millisecond
In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Join Brad Rencher, Adobe’s SVP & GM of Digital Marketing, and special guests as we illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.
  • Views: 8,628
  • Added: Mar 06, 2013
  • Runtime: 02:06:24
  • Tags: conference, digital marketing, 2013, Adobe Summit, Last, Millisecond
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