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"Bid Rules"

Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential Presenters: iConText: Timofey Putintsev, Business Development Director
  • Views: 105
  • Added: Jul 22, 2013
  • Runtime: 00:08:06
  • Tags: adobe, summit, 2013, london
What is SearchCenter
What is SearchCenter
In this episode, you will find out what the Adobe SearchCenter product is, and how it can help you.
  • Other
  • Views: 1,320
  • Added: Sep 22, 2010
  • Runtime: 00:07:36
  • Tags: Bid Rules, Natural, Paid, Return on Ad Spent, keywords, optimization, search engine, seo, SearchCenter
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