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iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
  • Views: 235
  • Added: Jul 09, 2013
  • Runtime: 00:01:52
  • Tags: AdLens for Search, Avito.ru, Marketing Cloud, Media Optimizer for Search, Russia, Tim Putintsev, Yandex, iConText
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