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"Ashish Braganza"

Lenovo Adobe Marketing Cloud Video
Lenovo Adobe Marketing Cloud Video
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,151
  • Added: Jul 31, 2013
  • Runtime: 00:03:58
  • Tags: Adobe Marketing Cloud; Adobe Analytics, Adobe Media Optimizer, Adobe Social; Lenovo; Ashish Braganza; Ajit Sivadasan, Adobe Target, Christopher Jowsey, Marketing Cloud
Lenovo Customer Success Video
Lenovo Customer Success Video
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.
  • Marketing Cloud
  • Product Version: CC
  • Views: 735
  • Added: Jul 10, 2013
  • Runtime: 00:02:40
  • Tags: Adobe Analytics, Adobe Media Optimizer, Adobe Social, Adobe Target, Ashish Braganza, Lenovo, Marketing Cloud
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