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IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With offices in 16 countries, IG Group is a world-leading retail financial derivatives trading company. Leveraging its international networks, IG Group provides clients with an array of speculative products and trading platforms that allow them to access financial markets.“We spent a great deal of time manually optimizing paid search bids or managing social media content,” says Elliott. “With the Adobe Media Optimizer solution in Adobe Marketing Cloud, we can automatically optimize paid search and social marketing campaigns, which gives us more time to work on expanding business.” With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 116
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Scripted patterns and fills
Scripted patterns and fills
The Scripted Patterns and Fills feature in Adobe Photoshop CC gives you an array of creative options for generating custom backdrops, amazing picture frames, and even generating life-like trees. Infinite Skills expert trainer Andy Anderson gives you a practical insight of this useful addition and shows how you can use the scripted patterns to be more creative. If you want to learn more from Andy, check out his Adobe Photoshop CC Tutorials at Infinite Skills.
  • Photoshop
  • Product Version: CC
  • Views: 16,109
  • Runtime: 00:08:36
  • Tags: Andy Anderson, Photoshop CC, Scripted Patterns And Fills
B-Boy Style
B-Boy Style
See how Visual Arts & Design student Alvin Theseira, uses Creative Cloud to take inspiration from his seascape surroundings turning them into an array of art forms.
  • Illustrator
  • Creative Cloud
  • Product Version: CC
  • Views: 2,702
  • Added: Nov 20, 2013
  • Runtime: 00:01:43
  • Tags: student, creative cloud, madethis, makeit
DPS Summit APAC - Future Publishing - Today and Tomorrow
DPS Summit APAC - Future Publishing - Today and Tomorrow
In this session Mark will take a look at the trends that are affecting Digital Publishing, including the increasing array of digital devices, as well as advances in HTML5 technology. This session will cover some of the success stories shared by other customers and examples of how to streamline content workflows in large organizations. You’ll see some great demonstrations and take away an understanding on what advances are available today, and a glimpse of what’s coming just around the corner. This is definitely not a session you’ll want to miss!
  • Digital Publishing Suite
  • Views: 192
  • Added: Nov 13, 2013
  • Runtime: 00:22:57
  • Tags: APAC, DPS, Digital Publishing, Summit
10 Tips for Creating Optimized Personalized Experiences
10 Tips for Creating Optimized Personalized Experiences
Consumers are often overwhelmed with irrelevant content and frustrated when they cannot easily find what they want or need. Digital marketers find it challenging to engage a diverse array of visitors on a personal level and present a tailored, functional path through their web or mobile site to successful conversion. They must quickly identify and deliver the most relevant, engaging experience at each critical point of interaction throughout a customer's journey. We know, we know—easier said than done. But by the end of this session, you will have 10 tips and tricks to make personalization easier and more effective.
  • Views: 131
  • Added: Jul 22, 2013
  • Runtime: 00:05:17
  • Tags: adobe, summit, 2013, london
Hearst: The marriage of editorial and marketing (Short)
Hearst: The marriage of editorial and marketing (Short)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,223
  • Added: Jun 27, 2013
  • Runtime: 00:05:07
  • Tags: DPS, Esquire, Esquire Weekly, Hearst, Mark Mikin, Sharon Bailey Romano, digital publishing suite
Hearst: The marriage of editorial and marketing (Long)
Hearst: The marriage of editorial and marketing (Long)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 227
  • Runtime: 00:32:50
  • Tags: DPS, Digital Publishing Suite, Esquire, Hearst, InDesign, Mark Mikin, Sharon Bailey Romano, in-app marketing tools, interactive content, summit 2013
Wanted: Mobile Dev with 40 Years of Experience
Wanted: Mobile Dev with 40 Years of Experience
Low-resolution displays. Limited input capabilities. Frustrating voice interaction. Distracted users. A never-ending array of devices. The mobile environment in 2012? Or is it how users with disabilities have dealt with technology since the 1970s?Attend this session to discover:• Tips to avoid the mistakes of the past by exploring the work of experts in the field of disability• How to design apps and content with everyone in mind• How universal design advocates, developers, and users are solving today's mobile problems
  • Views: 153
  • Added: May 05, 2013
  • Runtime: 00:59:28
The Tools panel
The Tools panel
With the wide array of tools available in Premiere Elements 11, you can do everything from providing captivating narration to adding a pan and zoom effect to your movie. In this video, you will see how to access a number of useful tools; in particular, you'll get a detailed demonstration of how to apply a freeze frame to your film.
  • Premiere Elements
  • Views: 8,761
  • Added: Sep 27, 2012
  • Runtime: 00:04:51
  • Tags: Chad Perkins, Premiere Elements 11, freeze frame
Deploy Enterprise-Ready Applications with ColdFusion 10
Deploy Enterprise-Ready Applications with ColdFusion 10
Benefit from improved application performance with Tomcat integration and enhanced caching. Leverage an array of built-in solutions to develop web applications more efficiently in enterprise environments. Make your websites more secure with formidable security standards.
  • ColdFusion
  • Views: 1,310
  • Added: May 14, 2012
  • Runtime: 00:01:44
  • Tags: HTML5, applications, enterprise, performance, security, J2EE
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