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"app"

Adobe: Adobe's vision for app publishing and marketing (Long)
Adobe: Adobe's vision for app publishing and marketing (Long)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 227
  • Added: Jun 02, 2014
  • Runtime: 00:25:45
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Adobe: Adobe's vision for app publishing and marketing (Short)
Adobe: Adobe's vision for app publishing and marketing (Short)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 58
  • Added: Jun 02, 2014
  • Runtime: 00:01:40
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Celebrity Cruises: Connecting with customers (Long)
Celebrity Cruises: Connecting with customers (Long)
Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.
  • Digital Publishing Suite
  • Views: 63
  • Added: Jun 02, 2014
  • Runtime: 00:20:15
  • Tags: mobile, mobile app, Celebrity Cruses, DPS, Digital Publishing Suite, Tina Alexander, app, content publishing, hospitality, leisure
Measure mobile app ROI
Measure mobile app ROI
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
  • Digital Publishing Suite
  • Views: 646
  • Added: Mar 18, 2014
  • Runtime: 00:46:58
  • Tags: adobe, ROI, mobile, Measure, app, digital publishing suite
Buffalo Bills: Tapping into a greater fan experience
Buffalo Bills: Tapping into a greater fan experience
See how Buffalo Bills, the American football team, created an essential game day app with Digital Publishing Suite. The Buffalo Bills Touch app engages fans with the team brand and delivers a high-impact fan experience through video, social media and more. View how the app extends immersive multimedia content to fans far-and-wide, as well as how it drives results for the team.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,781
  • Added: Jan 31, 2014
  • Runtime: 00:02:51
  • Tags: Buffalo Bills, DPS, Digital Publishing Suite, InDesign, football, gameday app, mobile apps, mobile marketing, program guide, tablet apps
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