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IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With offices in 16 countries, IG Group is a world-leading retail financial derivatives trading company. Leveraging its international networks, IG Group provides clients with an array of speculative products and trading platforms that allow them to access financial markets.“We spent a great deal of time manually optimizing paid search bids or managing social media content,” says Elliott. “With the Adobe Media Optimizer solution in Adobe Marketing Cloud, we can automatically optimize paid search and social marketing campaigns, which gives us more time to work on expanding business.” With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 160
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Creative Cloud Tour
Creative Cloud Tour
Show: Create Now
Paul Trani leads a tour of the Creative Cloud desktop app, showing how to download apps, share files, and share work on Behance.
  • Creative Cloud
  • Views: 1,442
  • Added: Dec 13, 2013
  • Runtime: 00:13:55
  • Tags: design, desktop, Behance, Creative Cloud, Typekit, app download
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